Yesterday I received an email from KLM regarding my upcoming trip to South Africa. The email was a well-timed marketing ploy for upgrades (seats, luggage, and meal options). An additional option, at no cost, is Meet and Seat. Where you can link one of your social media profiles to your seat choice and then other passengers can see a little bit about you. This would have been a super cool function last year when I was flying with a big group, but my seat was always a random loner and not with the group. I signed up for it on this trip because, well, why not?! Only two other passengers on my four flights had also signed up. On, one of my flights it was a young part-time Dutch DJ. The second person, on a different flight was a young female, but she didn’t have much information.
Oh, and I did upgrade my seat on the last leg of my going and coming trips. So, good job marketing department.