Travel as rhetorical listening

I firmly believe that travel itself can be an act of rhetorical listening. Listening to the questions people ask you about yourself and your home country. Listening to what people reveal about themselves. And listening to the the culture as a whole when you travel.

Last night I heard a news report about the advertising awards and the winner of the gold prize was a radio advertisement for the Apartheid Museum in Johannesburg. I had to hear this advertisement several times to really process and listen to the message that was being conveyed.

Now, in an award-winning advertisement for the Apartheid Museum, called “Verwoerd”, Trump’s words have been cut together with H.F. Verwoerd, known as the “Architect of Apartheid”.

Hearing the audio clips back-to-back is jarring, but it does provide some new context for Trump’s words and actions that he has taken since becoming president. There is a part in the add that I think is supposed to be Trump that doesn’t sound like him and I’ve never heard that clip anywhere else. However, I think it does speak volumes to how this US president is perceived abroad and provides an interesting point of discussion for students who are learning about South Africa, but also America through another country’s eyes.

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