I firmly believe that travel itself can be an act of rhetorical listening. Listening to the questions people ask you about yourself and your home country. Listening to what people reveal about themselves. And listening to the the culture as a whole when you travel.
Last night I heard a news report about the advertising awards and the winner of the gold prize was a radio advertisement for the Apartheid Museum in Johannesburg. I had to hear this advertisement several times to really process and listen to the message that was being conveyed.
Now, in an award-winning advertisement for the Apartheid Museum, called “Verwoerd”, Trump’s words have been cut together with H.F. Verwoerd, known as the “Architect of Apartheid”.
Hearing the audio clips back-to-back is jarring, but it does provide some new context for Trump’s words and actions that he has taken since becoming president. There is a part in the add that I think is supposed to be Trump that doesn’t sound like him and I’ve never heard that clip anywhere else. However, I think it does speak volumes to how this US president is perceived abroad and provides an interesting point of discussion for students who are learning about South Africa, but also America through another country’s eyes.
Nando’s created another political advertisement posted to YouTube on 17 August 2016. A slick :30 ad that sums up politics in South Africa, at the national level for 2016. To view the ad click here
The advert shows three actors who represent the leaders of the three major political parties in South Africa-President Jacob Zuma of the ANC, Mmusi Maimane leader of the DA, and Julius Melema leader of the EFF
The ad is titled “Wing-Wing situation” and shows the three leaders spinning a bottle of peri-peri sauce and playing “truth or dare”. Zuma gets the first play and chooses “truth”. The Maimane character then asks, “Mr. President, are you really going to payback the money?” To that “Zuma” replies, “Dare. I meant dare.” Then you here an imitation of Zuma’s famous laugh. The announcer voice over announces the deal and shows the awesome new Nando’s chicken. The camera comes back to the table and “Zuma” reaches for a a wing, but suddenly gets his hand smacked away. The camera pans up slightly to reveal a female, which is supposed to represent South African public protector Thuli Madonsela who says, “I think you’ve had enough.”
While this ad is less subversive than The Last Dictator Standing or #Diversity but more along the lines of Minister Ministers or Minister Gravy Train. Nando’s is known for its cheeky ads. Furthermore, Nando’s South Africa seamlessly uses their position to provide political satire in a country that is still getting comfortable with political satire and comedy more broadly. Nando’s continues to compel conversations through their advertising.
I’m still searching for a better research process…this seems like a good one…I’d love to hear thoughts from my academic friends…on this as a process or how do you organize and research big projects?
Source: How evernote can help you with your literature review