Tag Archives: Rhetoric

Travel as rhetorical listening

I firmly believe that travel itself can be an act of rhetorical listening. Listening to the questions people ask you about yourself and your home country. Listening to what people reveal about themselves. And listening to the the culture as a whole when you travel.

Last night I heard a news report about the advertising awards and the winner of the gold prize was a radio advertisement for the Apartheid Museum in Johannesburg. I had to hear this advertisement several times to really process and listen to the message that was being conveyed.

Now, in an award-winning advertisement for the Apartheid Museum, called “Verwoerd”, Trump’s words have been cut together with H.F. Verwoerd, known as the “Architect of Apartheid”.

Hearing the audio clips back-to-back is jarring, but it does provide some new context for Trump’s words and actions that he has taken since becoming president. There is a part in the add that I think is supposed to be Trump that doesn’t sound like him and I’ve never heard that clip anywhere else. However, I think it does speak volumes to how this US president is perceived abroad and provides an interesting point of discussion for students who are learning about South Africa, but also America through another country’s eyes.

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The Ripple Effect

“ I come here this evening because of my deep interest and affection for a land settled by the Dutch in the mid-seventeenth century, then taken over by the British, and at last independent; a land in which the native inhabitants were at first subdued, but relations with whom remain a problem to this day; a land which defined itself on a hostile frontier; a land which has tamed rich natural resources through the energetic application of modern technology; a land which was once the importer of slaves, and now must struggle to wipe out the last traces of that former bondage. I refer, of course, to the United States of America. ” -Robert F. Kennedy, Day of Affirmation speech, June 6, 1966.

This is the begging of the “Ripple of Hope” speech given by Sen. Kennedy gave at University of Cape Town just over 50 years ago.

The most famous quote from the speech came about 3/4 of the way through the speech:

Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current which can sweep down the mightiest walls of oppression and resistance.

When I visited the Voortrekkers monument it seemed as though we were coming face to face with the representation of the “mightiest walls of oppression” that represented the Apartheid government. Our guide for the site was great. He went into great detail about the design and construction of the monument, even including the careful rhetorical argument that the architect needed to make to the Calvinistic government since he included elements of North African religions into the monuments design.  As we went inside he carefully went through the detailed history that each panel represented. img_2838

He took care to tell us which pieces were not historically accurate and he paid great tribute to the Afrikaner women for their strength and perseverance throughout the “great trek”. However, I kept thinking of the chevrons at the top of the monument and on the marble tile on the floor inside.  Our guide told us that these represented a ripple or wave going out from the monument into all of South Africa.  It seems to be the most understated and most prolific part of the entire monument. Annie Coombes argues in History After Apartheid: Visual Culture and Public Memory in a Democratic South Africa that

the Voortrekker Monument has a significance of all South Africans.” She continues, “Historically, then, the Voortrekker Monument is of critical significance for the foundational myths of Afrikaner nationalism-in particular the idea of the Trek as the moment of emergence of the Afrikaner as the founding ethnic group of a new nation, ‘the white tribe’, and the ‘divine right’ of the Trekkers to the land. These myths are embodied through the structure of the monument itself- first through the seductive resolution provided by the narrative of encounter and conquest represented by the interior freze, and second through the fact that the edifice houses what amounts to a cenotaph on its lower level, replete with ‘eternal flame’, to the memory of Trekkers killed en route.

The monument is almost perfect in its support of the Great Trek and Afrikaner myth as the chosen people for South Africa. The monument is a contested space and I agree with Coombes that the monument is significant to all South Africans but not for the same reasons.  I would argue that the majority of South Africans would see the monument as a direct representation of “the mightiest walls of oppression” Kennedy spoke about at the Day of Affirmation.

 


Nando’s Does it againt

side-cockerel_0Nando’s created another political advertisement posted to YouTube on 17 August 2016.  A slick :30 ad that sums up politics in South Africa, at the national level for 2016.  To view the ad click here

The advert shows three actors who represent the leaders of the three major political parties in South Africa-President Jacob Zuma of the ANC, Mmusi Maimane leader of the DA, and Julius Melema leader of the EFF

The ad is titled “Wing-Wing situation” and shows the three leaders spinning a bottle of peri-peri sauce and playing “truth or dare”. Zuma gets the first play and chooses “truth”. The Maimane character then asks, “Mr. President, are you really going to payback the money?” To that “Zuma” replies, “Dare. I meant dare.” Then you here an imitation of Zuma’s famous laugh.  The announcer voice over announces the deal and shows the awesome new Nando’s chicken.   The camera comes back to the table and “Zuma” reaches for a a wing, but suddenly gets his hand smacked away. The camera pans up slightly to reveal a female, which is supposed to represent South African public protector Thuli Madonsela who says, “I think you’ve had enough.”

While this ad is less subversive than The Last Dictator Standing  or #Diversity but more along the lines of Minister Ministers or Minister Gravy Train. Nando’s is known for its cheeky ads. Furthermore, Nando’s South Africa seamlessly uses their position to provide political satire in a country that is still getting comfortable with political satire and comedy more broadly. Nando’s continues to compel conversations through their advertising.

 

 


How Evernote can help you with your literature review

I’m still searching for a better research process…this seems like a good one…I’d love to hear thoughts from my academic friends…on this as a process or how do you organize and research big projects?

Source: How evernote can help you with your literature review


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